Hundreds to Take Legal Action against DivideBuy over Data Breach


9 March 2021

Customers of the fast-growing Newcastle-based fintech company DivideBuy who may have had their personal details leaked online are preparing to take legal action against the organisations amidst concerns that more should have been done to protect their data.

Law firm Simpson Millar is now carrying out an investigation to determine the full extent of the breach, but in a letter sent to customers by the credit provider on March 3rd they were informed that names, dates of birth, address details, telephone numbers and e-mails had been taken.

Credit report information is also understood to have been contained within the material that was accessed.

Hundreds of DivideBuy users have since expressed their concern over the breach and whether their data had been adequately encrypted, and more than 200 people have now instructed law firm Simpson Millar to begin investigations and to start legal proceedings against the company.

Pamila Muzaffar, a Professional Negligence expert at Simpson Millar who leads the data breach team said news of ‘yet another worrying breach’ had further knocked the public confidence in how their private information was managed by large organisations.

She says anyone affected could have a valid claim for damages against the DivideBuy given the sensitive information that has been stolen, and for the distress caused by the ordeal.

Pamila said: “Since DivideBuy started contacting customers to let them know that their private and highly sensitive information has been accessed by hackers as part of a data breach, we have been overwhelmed by calls from very concerned individuals.

“This is a very serious matter, not least given the nature of the information that a credit provider holds on its system, and we are actively investigating potential claims on behalf of people directly affected.”

Founded in 2014, DivideBuy is a consumer retail credit provider that aims to deliver a simpler and more accessible form of finance to business and individuals.

In November last year, the company was named as the fastest growing technology firm in the UK as part of Deloitte’s annual Technology Fast 50 list.  

“Sadly, this is just the latest in a string of incidents in which there has been a clear violation of GDPR and data protection rules,” Pamila added.

“Any person whose details have been accessed could have a valid claim. It is clear there has been of breach of individuals’ right to privacy and DivideBuy is ultimately responsible.

“Many victims will be anxious about how their details will be used, and sadly such information often takes many months, if not years, to come to light.

“It is disappointing to see yet another large company come under scrutiny for failing to keep their customers’ data safe. Members of the public rightly deserve some reassurance over just how seriously the matter of privacy is being taken.”

Simpson Millar’s data breach team is also handling hundreds of claims for hacked easyJet customers, as well as members of the British Dental Association who have also been affected by leaked information.

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