Liverpool Law Firm Rebrand Completes Acquisition Journey

29th April 2019

North West law firm EAD Solicitors has undergone a full branding transformation bringing it into line with its new owners, leading national law firm Simpson Millar.
Acquired in September of last year the deal saw more than 70 Liverpool-based colleagues including 11 Partners join the wider Simpson Millar team; spanning 11 offices in key UK cities including Manchester, Bristol, London and Leeds.

Earlier this year the firm announced that it was to appoint more than 90 new colleagues by year-end – including a number of roles in the North West - marking the next phase of an ‘exciting new era’ for Simpson Millar which last year revealed that it had embarked on a £50m growth strategy; resulting in ‘significant’ investment in its technology, its marketing and its people.

Following a review of the legal market – which considered what clients are looking for when seeking legal help and advice – Simpson Millar recently underwent a rebrand of its own in order to position the firm as ‘The Open Lawyers’.

The firm’s growing team – which consists of more than 500 members of staff - boasts extensive experience in personal injury, medical negligence, holiday accident and illness claims and industrial disease, as well as in conveyancing, employment law, family law, education and public law.

It also provides legal advice and guidance relating to wills and estate planning.

Following the acquisition of EAD in September Simpson Millar went on to announce the acquisition of JWK in December which employs over 50 staff across its three offices in Lancaster, Morecambe and Southport; further bolstering the firm’s presence in the North West.

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Simpson Millar is a national law firm with over 500 staff and offices in Bristol, Cardiff, Kingston-upon-Thames, Lancaster, Leeds, Liverpool, London, Manchester, Morecambe and Southport.