Dane Stanley

Dane Stanley is a Marketing Director within our firm, based in our Manchester office.

Professional Biography

Dane graduated from Manchester Metropolitan University with a 2:1 in Business Management (BA Hons) in 1999. He went on to achieve a Post Graduate Diploma in Marketing Management with Distinction from the same university in 2001.

With over 25 years of experience, Dane has a proven track record of leading marketing teams across professional services, finance, and retail sectors. His career spans roles in high-growth start-ups as well as established international organisations. Notable achievements include leading the launch of the UK’s first online business banking platform for Santander and implementing an online currency service for Travelex across 23 countries. Dane also led the modernisation of the Co-operative's services for its 7 million members, focusing on introducing new digital tools and systems to improve their experience and engagement.

Before joining Simpson Millar, Dane worked as Chief Marketing Officer (CMO) at another prominent law firm, where he oversaw the marketing strategy for the UK’s largest collective legal action related to diesel emissions. His work has consistently demonstrated depth of understanding of customer needs and the ability to design and deliver strategies that resonate with target audiences.

As a Marketing Director at Simpson Millar, Dane focuses on ensuring that the firm’s marketing aligns with the needs of its clients and supports the firm’s goals. His role includes identifying client requirements to shape legal services and creating marketing strategies that effectively communicate the firm’s expertise. Dane’s aim is to ensure Simpson Millar’s brand is well-recognised and trusted within the legal sector, making the firm a go-to choice for clients seeking expert legal assistance.

In his daily work, Dane reviews and refines the onboarding experience for clients, ensuring that the services delivered match the commitments made by the firm. He maintains close relationships with internal and external stakeholders, ensuring open communication and collaboration. Dane also monitors shifts in client behaviour and broader market trends to ensure that Simpson Millar remains relevant and responsive to client needs.

Dane’s leadership is rooted in a client-focused approach, aiming to deliver compelling marketing strategies that build trust and foster long-term relationships. With his extensive experience and innovative mindset, Dane plays a key role in shaping Simpson Millar’s marketing efforts to ensure the firm remains at the forefront of client-centred legal services.