Dignity in Care sets aside 1 February as Dignity Action Day

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The Social Care Institute's 'Dignity in Care' campaign has announced Friday 1 February as Dignity Action Day 2013.

Held annually, Dignity Action Day encourages everyone, from health and social care professionals to individual members of the public, to uphold the rights to dignity for all in the UK who use or are in contact with care services.

By giving those in need greater control, choice and sense of purpose, Dignity Action Day aims to foster more generally respectful attitudes towards vulnerable people, at the same time providing a memorable and enjoyable networking opportunity.

The organisers of Dignity Action Day ask health and social care workers to promote dignity in their workplaces, as well as encouraging members of the public to spread the ideals and benefits of dignity among their communities.

The campaign has also caught the eye of a number of well-known personalities, who are keen to help show that everyone has a part to play in upholding Dignity in Care.

"Dignity Action Day highlights a more respectful way of behaving towards vulnerable people," said Dignity in Care Ambassador Dame Joan Bakewell. "The very old and the very young clearly need our respect, but it wouldn't do any harm to spread the dignity message across the population, then we can all benefit."

Dignity Champion Sir Michael Parkinson added that momentum will gather the more people become involved.

"It might well be that the difference people make individually is a mere ripple on the surface of our care system," Sir Michael said. "But each of those ripples added together creates a wave, a social movement, and if this makes life better for some then it has to be worthwhile."

Launched in 2006, Dignity in Care has registered more than 40,000 Dignity Champions, from individuals to care organisations, whose remit is to ensure a positive experience of care for all who need it.

The network includes councillors, NHS staff at all levels, social care workers, volunteers, service users, their carers and members of the public.

Dignity in Care has produced a range of flyers and general resources to promote the 1 February event. To find out more about Dignity Action Day 2013, the valuable work done by Dignity in Care and its Champions and how you might be able to contribute, please go to www.dignityincare.org.uk/Dignity_Action_Day/

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